About Serve Our Seniors

An Initiative of the North American Securities Administrators Association

The North American Securities Administrators Association is the membership organization of state and provincial securities regulators and is the oldest international organization devoted to investor protection.

With at least a third of its members’ enforcement actions involving senior investors, NASAA in 2014 formed a Board-level committee to tackle a wide range of challenges confronting senior investors, regulators and securities industry professionals. The Serve Our Seniors website is a component of the initiative’s outreach effort to provide resources for senior investors, caregivers, industry, and policymakers.

NASAA and its members have been in the forefront in detecting the problem of senior investor abuse and responding to it aggressively with innovative regulatory solutions, targeted enforcement, investor education and publication of best practices for serving senior investors.

The senior committee is the latest in a series of initiatives from NASAA members to protect senior investors since the launch of the Senior Investor Resource Center in 2003 and the adoption of a model rule on the use of senior-specific certifications and professional designations in 2008.

Protecting senior investors from financial exploitation long has been a primary focus of state and provincial securities regulators. Regrettably, senior investor fraud and abuse is an ever-growing problem due to the amount of wealth seniors have accumulated throughout their careers and the steadily rising number of retirees.

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