Serve Our Seniors is an initiative of the North American Securities Administrators Association, the voice of state and provincial securities regulators.

With at least a third of its members’ enforcement actions involving senior investors, NASAA developed this website to provide resources for senior investors, family caregivers, the securities industry, and policymakers. Senior financial exploitation causes the loss of millions of dollars each year. Watch some of the stories of those affected by clicking the “Play Video” button below.



Effective industry compliance and supervision will help ensure that the financial needs of a growing senior population are being met by brokers, investment advisers and others in the financial services industry. This section of Serve Our Seniors provides resources for financial services industry professionals and includes NASAA’s Senior$afe Training Calendar.

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Families and other informal caregivers provide a tremendous amount of support to older individuals and these caregivers often need assistance to effectively take care of their loved ones and, at the same time, themselves. This section of Serve Our Seniors is designed to assist caregivers by providing information about available resources.

Policy Makers

 Policy Makers

Senior financial exploitation is a serious and growing societal issue. A collaborative approach is needed to address the unique challenges that come with preventing and addressing financial exploitation and fraud perpetrated against senior investors. This section of Serve Our Seniors provides policymakers with resources to help explore ways in which state, federal and provincial regulators and law enforcement can coordinate on initiatives to expose scam artists and protect vulnerable seniors.


As your first line of defense against investment fraud, NASAA members know scam artists will try to prey on seniors by offering “too good to be true” investment schemes. Education and awareness are your best weapons in the fight against investment fraud. This section of Serve Our Seniors provides tools specifically for senior investors to help safeguard retirement savings.

Senior Connection

Visit our interactive map to contact your state or provincial securities regulator and to find other resources for seniors.

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